9,000+
Etsy Sales
150k
Social Media Followers
1,000
Students Taught
1,100
Etsy Startup Guides Sold
BEFORE I TELL YOU MORE,
let’s make sure we’re a good fit.
The Etsy Startup Roadmap is right for you if you want to...
✔️Stop guessing and open your Etsy shop the right way
✔️Know exactly what to do first, next, and after you launch
✔️Set up Etsy listings that work with Etsy search from day one
✔️Navigate Etsy's setup, settings, and shipping with confidence
✔️Follow a proven roadmap instead of conflicting advice
By the end of the Etsy Startup Roadmap,
you will have…
Opened your Etsy shop with all required setup completed
with your shop name chosen, payments and policies configured, and required business basics handled — so your shop is officially open and ready for customers.
Structured your shop correctly for Etsy search
by setting up the key sections Etsy uses to understand and surface your shop.
Created listings that are built to be found
including properly structured titles, tags, and descriptions that work with Etsy search — not against it.
Uploaded clear, effective product photos
using simple photo guidelines (yes, your phone is fine) that help buyers understand and trust your products.
Set up shipping with confidence
by creating shipping profiles, understanding labels and costs, and knowing when (and if) free shipping makes sense for your shop.
Launched your shop with a plan to attract your first customers
including simple, realistic ways to increase views without feeling pressure to be everywhere at once.
I finally made it to over 100 sales.
Thank you Lauren for your excellent teaching, compassion, and encouragement. You're the best!
- Fran, Classic Creations Co.
Enroll Today In
THE ETSY STARTUP ROADMAP
What's Inside
The Etsy Startup Roadmap
STAGE 1
Shop Setup
This stage walks you through the required steps to open your Etsy shop the right way — without guessing or skipping anything important.
Includes:
- Shop naming and account setup
- Business and sales tax basics
- Step-by-step shop opening walkthrough
- Payment setup
STAGE 2
Structuring Your Shop for Visibility
In this stage, you’ll set up the key sections of your Etsy shop that help Etsy understand what you sell — and help buyers trust your shop. Your shop will be clear, complete, and built to be found.
Includes:
- About (Bio) section setup
- Policies that support trust and professionalism
- Product sections that organize your shop clearly
STAGE 3
Listing Setup (Start to Finish)
This stage walks you through creating Etsy listings the right way — so they’re clear for buyers and structured correctly for Etsy search.
Includes:
- Titles, tags, and descriptions
- Keyword selection basics
- Variations and personalization setup
STAGE 4
Product Photography and Visuals
This stage helps you create listing photos and graphics that are clear, consistent, and effective — without overcomplicating the process.
Includes:
- Listing photo basics (from your phone)
- Photo and video requirements for Etsy
- Shop images and simple Canva graphics
STAGE 5
Shipping Setup (made simple)
This stage walks you through setting up shipping so your shop is ready to fulfill orders smoothly.
Includes:
- Creating shipping profiles for domestic and (if you choose) international orders
- Understanding how Etsy shipping labels work
- Deciding whether free shipping makes sense for your shop
STAGE 6
Getting Eyes on Your Shop
This stage helps you focus on the most practical ways to get eyes on your shop after launch.
Includes:
- Understanding how Etsy brings traffic to your listings
- Simple ways to increase views without being everywhere
- Using sales and coupons intentionally
- How to create custom listings
Plus These Bonuses to Help You
make your first sale faster and easier
- BONUS 1: A copy of Handmade Sellers Guide to Etsy eBook ...a great reference guide
- BONUS 2: Picture editing for up to 5 photos ...to make customers click!
- BONUS 3: Business and Sales Tax Registration Resource by State ...so you can find the paperwork you need
- BONUS 4: Simplified Finances for Creatives ...to take the mystery out of your bookkeeping
- BONUS 5: Private Facebook group ...for community and accountability
- BONUS 6: Weekly Facebook live Q&A sessions ...for troubleshooting and clarification
- BONUS 7: Finance Guide for Etsy Sellers by Jamie Trull ...feel confident about what you're charging
Only having my Etsy shop opened a couple of weeks
I am in awe, 73 sales and 13 reviews!!
Don’t wait, you can have your own shop and be successful on Etsy if you follow her guidelines!!
- Ann, Annie's Treasures
Why your shop setup affects sales
In e-commerce, most views don’t immediately become sales. The way your shop and listings are set up plays a key role in how effectively those views convert into purchases.
This roadmap focuses on setting up your Etsy shop correctly first, so each part of your shop is working together to support sales.
What’s included when you join the Etsy Startup Roadmap:
✔️ A complete, step-by-step roadmap
Six guided stages that walk you through opening your Etsy shop, setting it up correctly, and preparing it to make sales — in the right order.
✔️ Clear video walkthroughs
Pre-recorded lessons you can watch at your own pace, with each stage focused on completing specific setup tasks (not just learning concepts).
✔️ Practical checklists and templates
Simple guides and resources to help you take action without overthinking or wondering if you missed a step.
✔️ Support along the way
Access to guidance and live support opportunities, so you don’t feel stuck or alone as you work through the roadmap.
✔️ Bonus training and tools
Additional lessons and resources designed to help you avoid common beginner mistakes and move forward with confidence.
I’m ready to do this!
I didn’t start Etsy with a roadmap — and I learned the hard way why that matters.
I spent years learning through trial and error, fixing mistakes, and figuring out what actually works in an Etsy shop.
The Etsy Startup Roadmap is built from that experience.
It’s the guidance I wish I’d had when I started: clear steps, in the right order, with an emphasis on doing things correctly from the beginning so you don’t have to undo or redo your setup later.
I’ve now helped thousands of handmade sellers open and grow Etsy shops, and I’m excited to guide you through the same process — with far less frustration than I experienced early on.
I’d love to guide you through the process.
Lauren Kilgore
Creator of Handmade Sellers University and owner of BeautifulMesh LLC.
Let's Get Started
I hesitated in joining the class but near the last hour I took the plunge. BEST DECISION EVER! Don’t be afraid if you are not a computer person because she shows you everything.
If you want to expand your business I would highly recommend Lauren and her Etsy course.
-Vicki, Special Creations by Vicki
Enroll Today In
THE ETSY STARTUP ROADMAP
Why add Etsy to your business?
If you’re already selling through Facebook, local markets, or word of mouth, that’s a great foundation — and there’s no reason to stop.
Etsy works differently.
Etsy is a marketplace where millions of shoppers come with the intent to purchase. Instead of relying on posts being seen at the right time, Etsy allows your products to be discovered by buyers who are actively searching for what you sell.
That means Etsy doesn’t replace what you’re already doing — it complements it.
Many sellers use Etsy alongside Facebook, local sales, or in-person events as a way to:
-
reach new buyers beyond their existing audience
-
offer their products to a wider range of shoppers and price points
-
build a more consistent stream of sales
The Etsy Startup Roadmap helps you add Etsy into your business strategically, so it works alongside what’s already working — not against it.
7-Day Money-Back Guarantee
Try the Etsy Startup Roadmap risk-free.
If within the first 7 days you decide it’s not the right fit for you, simply reach out and you’ll receive a full refund.
No pressure. No stress.
Frequently Asked Questions
How long will I have access to the program?
What if I fall behind or miss a week?
What do I need to participate in the program?
Will I have access to the whole program at once?
How much time do I need each week?
Can I get my money back?
Didn’t get your question answered? Send me an email at lauren@laurenkilgore.com and we can determine what’s the best route for you.
I thought, well it’s about time I get paid for it.
If you are on the fence about the investment, let me tell you it is worth EVERY penny and more, you will not regret it!
-Deb, Debology Designs
You're likely in the right place if…
You've tried setting up your Etsy shop but feel stuck.
You don’t need more advice — you need a clear path forward so you can finish what you started and move on with confidence.
You feel unsure about the technical side of Etsy.
Things like search, listings, and shipping don’t have to be overwhelming when you’re shown what actually matters and how to set it up correctly.
You’re ready to treat your handmade work like a real business.
You’re motivated to do this the right way — with intention, structure, and a plan you can follow.
The Etsy Startup Roadmap is designed to help you take action - not just gather information.
As Seen/Heard On:
See what more students of Handmade Sellers University have to say:
