Introducing…Handmade Sellers University: Etsy 201
An easy-to-follow, industry-proven system to improve your shop, generate more traffic, and increase sales.
Week-by-Week Course Overview
Module 1
Dissecting Etsy’s SEO Guide and Using Long Tail Keywords
In Fall 2018, Etsy released a new guide outlining how their search algorithm works and how to improve your ranking. In Week One, we’ll tackle the guide, piece by piece, and I will show you the specific parts you need to know. We will also discuss long tail keywords – what they are, why you need them, and how to create them.
Module 2
Shop Branding
Not a graphic artist? Not a problem! In this module, I’ll show you how to create simple yet compelling graphics in Canva. You’ll learn how to navigate the software and make eye-catching graphics that will impress your shoppers and increase conversions. I’ll also teach you tips for branding your business and helping your shop stand out.
Module 3
Pinterest Strategy
Did you know that over 20% of my traffic comes to my Etsy shop by way of Pinterest? It’s literally the #1 driver of traffic to my shop, sending more leads than even Etsy itself! Using Pinterest effectively has been a game-changer for my store. In Week Three, you will learn to navigate Pinterest and drive customers to your Etsy store, including creating your very own shop pins from scratch!
Module 4
Using Stats and Finding Your Ideal Customer
The key to seeing consistently high conversion rates in your shop is being able to properly analyze your shop stats and know your buyers’ behaviors. This week, you’ll receive an in-depth tour of your very own shop’s stats page and I will break down the data you need to focus on. This week you will also learn how to find and appeal to your ideal customer.
Module 5
Etsy Ads and Offsite Ads
Etsy ads can make all the difference in the world. But only if you’re using them correctly. In this module, you’ll learn the best ways to use Etsy Ads to increase your ROI (return on investment) and ROAS (return on ad spend). I'll also teach you more about the new Etsy Offsite Ads.
In this week I'm also throwing in how to use the Etsy-generated reports you need for your monthly, quarterly, and yearly taxes plus how to create a low-cost digital product you can list in your shop for consistent recurring revenue.
Module 6
My #1 Tip for Increasing Listings and Sales with Less Work
Want to know the number one thing that propelled my listings to the very top of search pages and resulted in literally thousands of sales? This. Is. It.
Module 7
Instagram Strategy
Part of getting views in your Etsy shop is being all the places that your customers are. In this module I'll teach you how to use Instagram to drive even more traffic to your shop. I'll also teach you how to use the new Instagram Reels feature!
Module 8 [NEW!]
Facebook Strategy
After Pinterest, Facebook is the next best driver of traffic to my Etsy shop. I'll teach you everything I've learned to get to over 80,000 Facebook followers and counting. Plus how I keep them engaged and funnel them over to my Etsy shop.
The skills taught in these modules will work. I know, because I’ve used them myself. I know how it feels to be ‘left hanging’. Not only have I laid everything out, down to the smallest detail, I will also walk you through every single step. We are in this together…no crafter left behind!
I just know you will gain so much valuable information in this course, even in just the first two weeks! However, if for some reason you don’t feel totally confident in your ability to improve your shop using these industry-leading strategies, simply reach out to me at [email protected] within the first 14 days and I will refund you 100% of the course registration fee. You’ve literally got nothing to lose!
What’s Included?
- Exclusive, members-only access to a private Facebook Coaching Group
- Dynamic trainings, delivered weekly, will provide you with a blueprint for improving your Etsy shop, and help you stay on track
- Weekly LIVE Q&A where I will answer all your questions, in real-time
- Access to a library of resource tools and handouts available for immediate download
Plus, all trainings and materials come with lifetime access (and future updates!), so even if you miss a week or want to review content at a later time, you can!
Frequently Asked Questions
How does lifetime access sound? And you can always download the videos and documents you need. Forever! You'll also receive any and all updates to the course automatically - and free of charge.
You will need access to the internet to view the videos and a Facebook account if you'd like to join the private group for Q&As.
Because there is a lot of content with very specific steps, the individual modules will be released weekly. This will give you an opportunity to learn and implement and you won't become overwhelmed with too much information at once.
I know you will get a lot of valuable information in this course. But, if for whatever reason you are not happy, please contact me at [email protected] within the first 14 days and I will refund you 100% of your money. So, you’ve literally got nothing to lose :)
Nope! However, you should have an open and operating Etsy shop and possess some basic knowledge of how an Etsy shop is run before taking Handmade Sellers 201. This is an intermediate level course and we won't be reviewing the basics in this course. For more info on Handmade Sellers 101 visit https://handmadesellersuniversity.mykajabi.com/joinhandmade101
Absolutely not! One of the major goals of Handmade Sellers 201 is to reduce the tech overwhelm and help you make sense of the process. Everything I teach inside Handmade Sellers 201 is designed with the idea that each student is a creative first and a computer whiz last. It’s my goal to help you grow your shop with as little high-level tech-talk as possible. You will literally walk away with a system that works…and I’ll even help you implement it!
One thing I’ve noticed about many of Etsy sellers and even Etsy coaches is the lack of focus on the business aspect of building a business. Sure, there are tons of courses to teach you how to craft, how to post, how to package, but many of these courses fail to teach you how to build and scale your business using real business strategies. With my background in accounting, my course will give you a leg up on the competition by teaching you how to manage your finances while growing your shop, resulting in smarter investments, higher profits, and less wasted money.
The Handmade Sellers 201 course is not designed for beginners who don’t already have an Etsy shop. - New to Etsy? Join Handmade Sellers 101 HERE! – Handmade Sellers 201 also requires that you have a rudimentary understanding of Facebook, Instagram, and Pinterest. Lastly, Handmade Sellers 201 is not designed for someone who is not interested in learning new methods or put in the work necessary to build a profitable business.
Not at all! I'm not teaching you how to make a wreath - I'm teaching you how to SELL your items (any items!) on Etsy. The rules are universal across all industries.
The course officially begins August 31, 2020. We'll have a total of 11 weeks together (including 2 implementation weeks built in for you to catch up on any material you may have missed). We'll have a Q&A every Friday no matter what!
Still Not Sure if Handmade Sellers 201 Can Help You?
My Etsy History by the numbers:
I’ve been on Etsy since 2014.
- 4,500+ sales on Etsy
- 750+ Etsy Seller eBooks sold
- 180+ members in my Etsy Coaching Membership group
- 150+ Etsy shop reviews/start-ups completed in the last year
- Featured in First for Women magazine, January/February 2018
- Etsy Expert Speaker in the following groups and pages: Jennifer Allwood Inner Circle, Damon’s Inner Circle, Julie’s Inner Circle, Southern A-Door-nments Décor, Rhonda’s Creative Circle, Polka Dot Wreath Co., Kelea’s Design School, Junk Monkey Paint Co., Debi’s Creative Corner
- Etsy Expert Speaker at Social Marketing Made Easy Conference, April 2019
- Etsy Expert Speaker at Crafters Convention, June 2019 and March 2020
- Etsy Panel Speaker at Wreath Makers Live, July/August 2019
Here’s what you’re getting when you enroll today:
The full Handmade Sellers 201 course PLUS the following
>> Bonus 1 - Handmade Sellers Guide
>> Bonus 2 - Simplified Bookkeeping for Creatives Guide
>> Bonus 3 - All 8 Keywords Lists I sell in my Etsy shop for every holiday (for wreath and jewelry makers)
>> Bonus 4 - Expert video: Branding with Jane Bellante of Morning Dew Creations
>> Bonus 5 - Expert video: How to use Tailwind with Lori Apgar of Lori Apgar Creates
>> [NEW!] Bonus 6 - Expert: Instagram Strategy with Warren K. Carlyle IV of Octonation
>> [NEW!] Bonus 7 - Expert: Email Marketing Strategy with Lucy Kelly of Bloom by Bel Monili
>> [NEW!] Bonus 8 - How to get started on TikTok Guide for product sellers
>> Bonus 9 - Private Facebook Group for discussion and Q&As
Total Value: $1500
But when you enroll today, you’ll get access to everything for just:
Pay Monthly
4 Monthly Payments of
$137
OR
Pay Upfront and Save
1 Payment of
$497
Stop Struggling, Start Selling!
If your Etsy shop is not bringing in consistent views and sales, then it is time to do something new. Stop using outdated tactics that simply don’t work. Walk away with the tools you need to run your very own thriving Etsy shop. Let me show you how to maximize your current store and skyrocket your sales.
Enroll in Handmade Sellers 201: How to Generate More Views and Sales in Your Etsy Shop and let me help you make sense of it all. Clear the confusion, overcome the overwhelm, generate the sales. I can’t wait to see you inside!
