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Intro to Email Marketing

Stop Relying on social media algorithms - learn how to grow your handmade business with email in just one hour

Brand NEW Live Workshop (Limited time only)

October 15th @ 12pm ET

✨ Social media reach is unpredictable - your email list is 100% yours.

Social media is rented land — you don’t own your followers, and your reach depends on algorithms that can change at any moment.

The same is true with Etsy: one small shift in their search algorithm can tank your views and sales overnight. That’s why email is so powerful. Your list is the only channel you truly own, and once someone joins it, you have a direct line to them — no middleman deciding if your message gets seen.

On top of that, email consistently delivers the highest ROI of any marketing tool, beating out social media and ads by a wide margin. It’s reliable, personal, and one of the smartest investments you can make in your handmade business.

New product launch?

Without an email list, it's like shouting into the void.

In this workshop, you'll learn:

✅ Why email marketing matters - and why it works better than social media alone

✅ How to choose the right Email Service Provider (ESP)

✅ The must-know email terms so you finally understand what ESPs are talking about

✅ The anatomy of a great email

✅ The basics of GDPR and CAN-SPAM so you can stay in compliance

✅ Ideas for your next email

Who this is for:

✅ Handmade and Etsy sellers who don’t have an email list yet (or only have a handful of subscribers).

✅ Creators who feel stuck relying on Etsy search or social media to bring in sales.

✅ Sellers who want a simple, step-by-step guide without all the tech overwhelm.

✅ Small business owners who want to connect with buyers directly and start building repeat customers.

Who it's not for:

❌ Advanced marketers already running complex automations, segmentations, or funnels.

❌ Sellers looking for a “get rich quick” tactic — this is about building a long-term asset.

❌ An in-depth guide to every possible email service provider on the market

❌ Anyone unwilling to send emails or engage with their customers consistently.

I'M LAUREN.

I’m a wreath maker at BeautifulMesh, Etsy coach, and the founder of Handmade Sellers University.

Over the past 10+ years, I’ve grown a top 0.1% Etsy shop and taught thousands of handmade sellers how to stand out online. One thing I’ve learned? Email marketing is the single most reliable way to connect with customers and keep sales coming in.

If the thought of starting an email list feels overwhelming—or you have no idea what to write in your first email—I got you. Let me help you cut through the tech jargon, keep it simple, and finally put email to work for your shop.

Want extra support and more ideas? Upgrade to VIP and get everything in the standard workshop plus:

A Zoom session with me and other VIPs to ask questions live.

Swipe files with plug-and-play subject lines + email templates for small handmade businesses like yours. No more guessing what to write!

Personalized feedback and testing once you create your first email so you're ready to hit send to your list!

REGISTER NOW!

For less than the cost of a craft supply haul, you’ll walk away with the tools and confidence to launch your first email list.

INTRO TO EMAIL MARKETING WORKSHOP

$37

Live access to the 75-minute workshop
Access to the replay for 7 days (in case you can't attend live)
Glossary cheat sheet of must-know email terms
Email service provider comparison

JOIN NOW

INTRO TO EMAIL MARKETING WORKSHOP + VIP ACCESS

$97

Live access to the 75-minute workshop
UNLIMITED access to the replay (watch it on your schedule!)
Glossary cheat sheet of must-know email terms
Email service provider comparison
Exclusive email swipe file (plug-and-play subject lines + email templates)
Private Q&A session after the workshop for VIPS
Personalized feedback - once you create your first email feel free to send it to me for a mini critique and to test it out

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