Create your Etsy Shop

in 6 weeks

without the confusion, overwhelm, or extra time it takes to learn it all on your own

If you’re a creative ready to FINALLY open that Etsy shop OR maybe you're already a shop owner but you want to make absolutely sure that you've set up your shop to maximize sales - then Handmade Sellers 101 is for you.

Look, you don’t know what you don’t know, right? That’s why I’m here. To tell you what you may be missing when it comes to setting up your Etsy shop.

No one comes to Etsy knowing how to do it all correctly at first. I definitely didn’t! My first few years I barely sold anything because I didn’t know what I was doing. But then I did my research, bought countless tutorials, and spent hours and hours learning and experimenting in my own shop.

This program is based on my years of experience and research. With over 5,000 of my own sales and hundreds of successful past students, you're in good hands. 




The average conversion rate on Etsy is 1-3%. That means that for every 100-300 views in your shop you *should* get one sale. Therefore, one of the most important ways to get sales is to get eyes on your shop. This course will show you exactly how to set up your shop and listings in order to get a larger number of views in your shop.

Even though the reasons to pursue your own Etsy shop are obvious, the path to doing it successfully is anything but.

Who is this program for?

  • Someone who wants to learn how to open an Etsy shop
  • Someone who wants to have an Etsy shop that is set up correctly and with all the aspects needed for proper SEO
  • Someone who doesn’t understand the “techie” side to Etsy
  • Someone who wants all the best information about Etsy in ONE place for easy reference 

How do you know you're ready for an Etsy shop?

All it takes is ONE item to open an Etsy shop. Stop thinking you need a giant inventory to start! In fact, it's better if you *don't* list too many items at once for a few reasons - 1. You don't list a whole bunch of things then realize you did it wrong once you really learn how and then have to go back and fix them all and 2. Because the algorithm favors sellers who are active and continuously listing new items for sale (not all on the same day!).

Being an entrepreneur requires passion and drive. I can't teach that part. But I can teach you the rest - how the algorithm works, what makes a good shop, how to list items to get the most views, and alllll the techie stuff.

Why should you sell on Etsy if selling on Facebook already works for you??


Etsy is a marketplace of 50-60 million shoppers. Buyers come to Etsy for the purpose of purchasing something. Individuals come to Facebook to use it as a social connection – not necessarily to purchase something.

Selling on Etsy gives you access to a new and larger market of shoppers. On Etsy, you can reach more price ranges and buyers with more styles and tastes.

If selling locally or on Facebook is working for you then keep doing it! Etsy doesn’t have to be INSTEAD OF. It can be IN ADDITION TO what you’re already doing.

It’s a way to expand the business you currently have! Who doesn't want more sales?

Here's what students are saying:

"Prior to opening my Etsy Shop I primarily sold on my business Facebook Page and in a local shop. For over a year I said I would open an Etsy shop and never did, when I heard Lauren was offering this course I knew it was for me. . . perfect timing! I jumped on this opportunity and have no regrets! If you have a business and want to open an Etsy shop I highly recommend Lauren. She breaks it down from the very beginning stages of your business (Shop name, tax information) to setting up your shop with the proper information. She is very knowledgeable and helpful. I loved how Lauren did a Friday LIVE question and answer where I gained so much valuable information from, in addition to the weekly training videos! Don’t wait like I did, just do it, Lauren is there to help you succeed! Only having my Etsy shop opened a couple weeks I am in awe, 73 sales and 13 reviews!! Don’t wait, you can have your own shop and be successful on Etsy if you follow her guidelines!!"

Ann Johnson, Annie's Treasures


"I can’t say enough about Handmade Sellers 101. I hesitated in joining the class but near the last hour I took the plunge. BEST DECISION EVER! I had participated in some free seminars Lauren had done in the past so I knew how knowledgeable she was but to have her teach us in the course was great. The material she taught us on Etsy was so beneficial. The patience she has is amazing. Don’t be afraid if you are not a computer person because she shows you everything. If you want to expand your business I would highly recommend Lauren and her Etsy course."

Vicki Floyd Matthews, Special Creations by Vicki

"Handmade Sellers 101 by Lauren, came around for me at the perfect time. I had purchased Lauren’s E-Book on Etsy and was beginning to think about starting an Etsy page. I had made wreaths, arrangements, hand lettering for friends and family for many years. I thought, well it’s about time I get paid for it.
I have watched Lauren’s Live on Facebook for quite a while. I always admired her craftsmanship, her great warm personality, always answering questions, and her knowledge of the wreath community, and especially Etsy.
Then came the offer of the Handmade Sellers 101, I jumped at the chance to learn Etsy from Lauren. If I was going to do Etsy, I wanted to do it right. I wanted to have someone available to ask questions to. I wanted to know all the ins and outs to make it successful. This class filled all that and more! Lauren is kind and has patience, and so very helpful with all of us, especially for those of us that are not so tech savvy.
She walked us through every step, with videos, downloadable help sheets and question and answer groups, which are there for us to always go back to as reference. I made great new craft friends, we all cheer on each other’s success, and supportive of each other’s mistakes.
If you are on the fence about the investment, let me tell you it is worth EVERY penny and more, you will not regret it!"

Deb Long Dusseau, Debology Designs


Handmade Sellers 101

Helping you to create your Etsy shop in 6 weeks, fully optimized for maximum visibility and sales.


What's included in the Handmade Sellers 101 program?

The program will be a mixture of pre-recorded and live training during each of the 6 weeks in a private Facebook group. Resource tools and PDF handouts will also be available for you to download. We will have a live Q&A call each Friday to review the training from that week. You'll be able to ask any and all questions you have regarding your Etsy shop.


Program Layout

Module 1

The Very Beginning

Sometimes just getting started is the hardest part. But this module will take away all those fears. 

Module Highlights:

  • How to name your shop
  • Finding a Business License
  • Registering for Sales Tax
  • Walk-thru of opening your shop
  • How to get paid from Etsy
Module 2

Your Shop Framework

Certain sections of your Etsy shop are integral to improving your SEO (search engine optimization). I'll tell you what to put where and which is the most important to focus on.

Module Highlights:

  • About Section
  • Policies Section
  • Product Sections
Module 3

Creating Your First Listing

How to write your listings so that they are found in Etsy search

Module Highlights:

  • Listing Title
  • Listing Tags
  • Listing Description
Module 4


Improving your pictures to sell your products

Module Highlights:

  • Photography Tips
  • Listing Pictures
  • Types of Shop Photos
  • How to Create Graphics with Canva
Module 5


When I ask creatives what their biggest fear is about an online store - shipping is usually #1! But it doesn't have to be scary!

Module Highlights:

  • Shipping Profiles
  • Shipping Labels
  • Free Shipping? Do I have to?
Module 6

Shop Traffic

Once your shop is setup we can learn more ways to bring more traffic to your shop

Module Highlights:

  • Increasing Views
  • Using Social Media
  • Sales and Coupons

Frequently Asked Questions

How does lifetime sound? I will ensure that you can always download the videos and documents you need.

Most of the initial setup must be done through the Etsy website rather than the mobile app. You can use a browser on a mobile device but it will be a lot easier if you have a laptop of desktop. You'll thank me later. 

You will need access to the internet to view the videos and Facebook if you'd like to join the private group for Q&As. 

After surveying past students, I have decided that a weekly content release is most beneficial. So each week a new set of videos and trainings will be available for you to access. That way you don't get overwhelmed with too much information at once.

I know you will get a lot of valuable information in this course. But, if for whatever reason you are not happy please contact me at [email protected] within the first 14 days and I will refund you 100% of your money. So you’ve literally got nothing to lose :)

Money Back Guarantee

I know you will gain a lot of valuable information in this program. In just the first two modules you’ll have your shop open and most of the sections optimized. But, if for whatever reason, you don’t feel totally confident in your ability to create or improve your shop, simply reach out to me at [email protected] within those first 14 days and I will refund you 100% of your money and you can go back to your original plan. So you’ve literally got nothing to lose :) 

I can't wait to see you in

Handmade Sellers 101!


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