Opening an Etsy shop is easy.
Building one that makes sales is not.
And the difference isn’t:
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Your logo
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Your packaging
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Your font
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Or your Instagram aesthetic
It’s decisions.
Clear, strategic decisions made before you open.Â
You Don't Need More Tutorials.
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You Need Clarity.
Before you open your Etsy shop…
Before you spend hours designing logos…
Before you buy packaging or print business cards…
There are three foundational decisions that determine whether your shop becomes a hobby…or a real business.
And most sellers skip them.
That’s why they launch excited…and stall out three months later.
This 3-Day Intensive is designed to make sure that doesn’t happen to you.
In this workshop,
you'll learn…
How to Simplify, Not Multiply
Stop making everything. Start building a lane.
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Most handmade sellers don’t stall because they lack talent — they stall because they’re scattered. On Day 1, we’ll unpack why selling “a little bit of everything” slows growth, how Etsy rewards clarity over chaos, and why repeating what works builds more authority than chasing trends. You’ll learn how narrowing your focus increases visibility, builds trust, and positions you as the obvious choice in your space. By the end, you won’t just have ideas — you’ll have a clear lane.
How to Build a Brand People Remember
Choose a name and position that can grow with you.
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On Day 2, we focus on the decision that will follow you for years — your shop name and brand identity. You’ll learn how to choose a growth-proof name, understand the difference between brandable and descriptive, avoid hyper-specific traps, and properly check availability before committing. This isn’t just about what sounds cute — it’s about building recognition, credibility, and flexibility as your business evolves.
How to Test the Business Model
Profit, Shipping, and Saturation — Before You Launch.
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On Day 3, we look at the business side — not just the creative side. We’ll break down how to evaluate whether Etsy is truly “too saturated” in your niche, whether your product can ship at a competitive cost, and whether your pricing leaves room for real profit. You’ll learn how to analyze competition without panicking, calculate margins with clarity, and determine if your idea works financially before you open your shop. Because excitement is great — but profitability matters more.
I got 3 orders yesterday and another this morning. Which has never happened to me!
Lauren you are a great teacher! From Handmade Sellers University to all the knowledge and advice you provide for free... thank you!
-Â LaTasha, L. Chavis Creations
This Workshop is For You If...
✔ You’ve been thinking about opening an Etsy shop but haven’t pulled the trigger
✔ You’ve started setting things up but feel unsure about your direction
✔ You’re overwhelmed by advice and conflicting information
âś” You want to do this right from the beginning
✔ You don’t want to “wing it” and hope it works
9,000+
Etsy SalesÂ
150k
Social Media FollowersÂ
1,000
Students Taught
1,100
Etsy Startup Guides Sold
Why This Workshop Matters...
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Why Learn This From Me?
I’ve been selling on Etsy for over a decade.
I’ve shipped thousands of orders.
I’ve been invited to Etsy Headquarters in NYC.
I’ve taught inside Etsy’s education programs.
I’ve coached hundreds of handmade sellers.
And here’s what I know:
Most new sellers don’t fail because they aren’t talented.
They fail because they never stopped to make these three decisions.
This intensive forces you to.
I'll see you in the workshop,
Lauren Kilgore
Creator of Handmade Sellers University and owner of BeautifulMesh LLC.
Join the free 3-Day Etsy Intensive and get clarity before you launch.
Frequently Asked Questions
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Is this only for wreath sellers?
Is this really free?
Will I launch my shop during the workshop?
Will there be a replay?
How do I upgrade to VIP?
What if I already opened my shop?
