Rock your SEO

And increase your Etsy shop's visibility!

How do you get more shoppers to see your Etsy listings?


More views = more sales. It's just statistics. But how do you get more views on your listings?  

The answer is Search Engine Optimzation (SEO). This means optimizing your listings for maximum visibility in the Etsy algorithm. 

"SEO feels like a foreign language."

Writing your titles and tags on Etsy with the right keywords can feel like you're speaking another language! But don't worry, I got you. 

Over the past 7 years on Etsy and thousands of sales, I've become fluent in what Etsy is looking for. 

Imagine you could...

✭ Write up a new Etsy listing in just minutes (not hours!).

✭ Know exactly where to find the right keywords for your item.

✭ Increase your ranking in search and get more views on your listings!

If all of the above sounds like something you need then you have come to the right place.


Rock Your SEO

A full SEO course that will teach you the ins and outs of the Etsy algorithm and how to optimize your shop for maximum visibility. 

Yes, I want this!

The Etsy algorithm may seem difficult but it's actually rather simple once you learn it


The words that customer are using to search have to match the words that you have in your listing. 

The truth is there is no "secret formula" to success in your Etsy shop. You simply have to learn how Etsy works. And sadly most sellers on Etsy don't take the time or effort to do that. So if you do, you'll be miles ahead of your "competition"! 

Here is the breakdown of what you'll learn:

The Etsy Algorithm

First we'll breakdown the Etsy algorithm and show you how it works. When you know the "rules" you can better play their game!


Next we'll talk about keywords - how to research the BEST ones for your product and the four best places to put them in your listings (in order to match to more buyers' searches).

Long-Tail Keywords

Expanding on module 2, we have to discuss long-tail keywords - what it means and why they're important.

Etsy Titles and Tags

In this section we'll walk through actually writing an Etsy title that is both readable for your customer and helps you get found in the algorithm. We'll also discuss how you should write your tags section.

Increasing Conversions

In addition to improving your keywords there are a few other tactics you can use to increase conversions (sales) in your Etsy shop. In this module we'll discuss those methods and give you some actionable tips.

Walk Through Example

In this final section I'll walk you through a real example of how Etsy matches what buyers type in to what you have in your listing. If you're a visual learner like me, this will really make all the pieces fall into place!

Hi! I'm Lauren Kilgore.


I've been selling wreaths, home decor, and digital products on Etsy since 2014. And I've been a top 1% shop for most of that time. I've sold almost 6,000 items in my shop so far with sales increasing every single year! 

I don't tell you any of that to brag - I just want you to know you're in good hands. I didn't get to this level "by accident". 🙂 I spent years researching and experimenting in my own shop. 

Now I am breaking it all down for you piece by piece so you can save time (and money!).

Here’s Why You'll Love This Program:


I was an accountant for 20+ years (while also growing my Etsy shop!) so the business side of an Etsy shop is totally my jam! And I know what it's like to work the "side-hustle" while also maintaining a 9-5. 
I'm an Etsy seller just like you. I walk the walk and talk the talk. Stop listening to "coaches" and "gurus" with very few sales or worse yet - no shop at all!
I've been an Etsy coach, podcast speaker, event speaker, guest host, and article contributor. I've helped thousands of Etsy sellers over the years with their shops.
I've been invited for the second year into Etsy U - a new initiative aimed at supporting select sellers with tools and resources to help their peers. So you'll get information straight from the source!

This Is For

  • New or intermediate Etsy sellers who aren't sure how to optimize their shop
  • Etsy sellers who want a leg up on the competition by getting their products seen more

This Is Not For:

  • Someone without an Etsy shop yet (as the principles discussed might be confusing if you're not familiar with what we're talking about).
  • Super duper successful sellers that are already getting tons of sales

Jennifer Ross, The Southern Girl Decor

"When I signed up for Lauren’s class I knew some about Etsy. But, my problem was I’m a visual learner and that’s what was so great with Lauren. She breaks everything down step by step with a video and notes. It was like a light bulb went off when I completely understood the process with her help. Lauren offers so much support within her classes and her group. She honestly wants everyone to succeed and helps give us all the tools and knowledge to do so."

Regina Manning, Dabble and Designs

"Lauren has a great way of incorporating visual and audio techniques into her teaching and breaks the “how to “ steps down so that anyone can follow it! Before Lauren I had a shop and an occasional sale now I’m building a consistent business."

Karen Phelps, Plum Pretty Wreaths & Crafts

"Opening and maintaining your Etsy store can be overwhelming! Lauren breaks it down step by step, in a way everyone can understand. She is patient and thorough and truly wants each of us to have all the tools we need to run our Etsy store. And if something new comes up in Etsy, she learns it and shares her knowledge. Our success is her success!"

Frequently Asked Questions

Yes, I want this!

Don't "struggle-bus" it for years like I did. 

I created this mini-course for sellers just like you who are struggling to master the Etsy algorithm and get more views on their listings. The good news is it doesn't have to take you years like it took me.

I didn't have a guide back then to help me. It was all trial and error and hours upon hours of research and experimentation. But I'm giving you the chance to skip the line and improve your shop today. 

Your creations deserve to be out in the world and enjoyed by others. I believe in you! 

Get your shop in good shape now so you can have a profitable 4th quarter!

It's no secret that most retail businesses make most of their revenue in the fourth quarter. And if you want the maximum amount of traffic in your shop you have to optimize your listings. Grab this mini-course now and get your shop in tip-top shape!

Rock Your SEO


(one-time payment)

Get access now!