8500+
Etsy Sales
150k
Social Media Followers
1,000
Students Taught
1,100
Etsy Startup Guides Sold
Handmade Sellers University 101
is perfect for you...
if you want to be able to sell your products to people all over the world, all while setting your own hours to do it!
If you have...
- At least ONE product to sell. You don't need a giant inventory to open your shop. In fact, it's better to not start with too many items. (hint: learn how Etsy works before listing all your products)
- A desire to create. You bring the passion and drive for your products and I'll teach you the rest - how to get the most views, what to write in your descriptions, how the algorithm works, and allll the techie stuff.
- No shop or an existing shop with only a few sales. Fret not. Using my strategies you'll be able to quickly pinpoint the areas that need fixing so you can be on your way to growing that shop!
You’re in the right place!
HSU 101 will give you the resources, framework, and guidance to open your Etsy shop, list your products and make your first (or next) sale!
By the end of this program,
you will have…
Successfully Set Up Your Etsy Shop
Effortlessly navigate your Etsy shop setup, from naming to payment processes. We'll simplify business licensing, sales tax registration, and shop opening steps.
Structured Your Shop for Maximum Visibility
Master the art of optimizing your Etsy shop's key sections for search engines, ensuring your custom products get the attention they deserve.
Crafted Perfect Listings for All Your Products
Write SEO-rich listings including optimized titles, tags, and descriptions, ensuring your products are easily discoverable in Etsy searches.
Captured Stunning Product Photos
Hone your photography skills and learn how to take photos (from your phone!) that enhance your product listings and visually sell your items on Etsy.
Streamlined the Shipment of your Products
Overcome the common fear of shipping by mastering the use of shipping profiles, understanding label creation, and knowing if you should offer free shipping.
Attracted Customers to Your Etsy Store
Learn effective strategies for increasing your shop's views, leveraging social media, and utilizing sales and coupons to significantly boost traffic to your Etsy store.
I finally made it to over 100 sales.
Thank you Lauren for your excellent teaching, compassion, and encouragement. You're the best!
- Fran, Classic Creations Co.
Enroll Today In
HANDMADE SELLERS UNIVERSITY 101
(Self-Study Version)
Before You Join...
If you want to be notified about the "LIVE" version instead where we go through the modules together one by one with weekly Q&As and daily support (not available until 2026) sign up here.
What's Inside
Handmade Sellers University 101
MODULE 1
The Setup
Sometimes just getting started is the hardest part. But this module will take away all those fears.
Module Highlights:
- How to name your shop
- Finding a Business License
- Registering for Sales Tax
- Walk-thru of opening your shop
- How to get paid from Etsy
MODULE 2
The Winning Shop Framework
Certain sections of your Etsy shop are integral to improving your SEO (search engine optimization). I'll tell you what to put where and which is the most important to focus on.
Module Highlights:
- About Section
- Policies Section
- Product Sections
MODULE 3
Create a Listing Start to Finish
How to write your listings with SEO (search engine optimization) so that they can be found in Etsy search.
Module Highlights:
- Listing Title, Tags and Description
- Keyword Research Tips
- Adding Variations and Personalization
MODULE 4
Photography
How to improve your pictures to sell your products.
Module Highlights:
- Photography Tips
- Listing Pictures and Videos
- Types of Shop Photos
- How to Create Graphics with Canva
MODULE 5
Shipping
When I ask creatives what their biggest fear is about an online store - shipping is usually #1! But it doesn't have to be scary!
Module Highlights:
- Shipping Profiles (Domestic and International)
- Shipping Labels
- Free Shipping? Do I have to?
MODULE 6
Shop Traffic
Once your shop is setup we can learn more ways to bring more traffic to your shop.
Module Highlights:
- Increasing Views
- Using Social Media
- Sales and Coupons
- Custom Listings
Plus These Bonuses to Help You
make your first sale faster and easier
BONUS 1
Business and Sales Tax Registration Guide - BY STATE
No more hunting around for where to register your business in your state! This guide has all the links laid out by U.S. state. And if you still get stuck we'll help point you in the right direction.
BONUS 2
Handmade Sellers Guide
A perfect reference guide for setting up your Etsy shop. Print it out and keep it with you as you continue to work on your shop even after the course is over.
Only having my Etsy shop opened a couple of weeks
I am in awe, 73 sales and 13 reviews!!
Don’t wait, you can have your own shop and be successful on Etsy if you follow her guidelines!!
- Ann, Annie's Treasures
Here's What You Might Now Know
The average conversion rate on Etsy is 1-3%
That means that for every 100-300 views in your shop you *should* get one sale. Therefore, one of the most important ways to get sales is to get eyes on your shop.
This course will show you exactly how to set up your shop and listings in order to get the largest number of views.
What You're Getting
when you enroll today:
⇨ 6 Implementation Modules
Access weekly-released, pre-recorded modules that cover every essential aspect of setting up and thriving on Etsy.
⇨ Resources, PDF Handouts
Get concise, easy-to-follow guides and resources with each module for effective implementation and reference.
⇨ Bonus 1
A copy of Handmade Sellers Guide to Etsy eBook as your easy- access reference guide.
⇨ Bonus 2
Business and Sales Tax Registration Resource by State so you can find the paperwork you need to get your business registered!
That’s over $997 in Value
I’m ready to do this!
I can’t wait for you to join
Handmade Sellers University 101
Look, you don’t know what you don’t know, right? That’s why I’m here. To tell you what you are missing when it comes to setting up your Etsy shop.
No one comes to Etsy knowing how to do it all correctly at first. I definitely didn’t! In my first few years, I barely sold anything because I didn’t know what I was doing. I cringe at how much wasted time and money I spent trying to figure it all out! But I did my research and spent hours and hours learning and experimenting in my own shop.
Now you don't have to spend all that time like I did and you can skip to the front of the line! This program is based on my 10+ years of experience and research. With over 8,500 of my own sales and hundreds of successful past students, you're in good hands.
I'll see you on the inside,
Lauren Kilgore
Creator of Handmade Sellers University and owner of BeautifulMesh LLC.
Let's Get StartedI hesitated in joining the class but near the last hour I took the plunge. BEST DECISION EVER! Don’t be afraid if you are not a computer person because she shows you everything.
If you want to expand your business I would highly recommend Lauren and her Etsy course.
-Vicki, Special Creations by Vicki
Enroll Today In
HANDMADE SELLERS UNIVERSITY 101
(Self-Study Version)
Before You Join...
If you want to be notified about the "LIVE" version instead where we go through the modules together one by one with weekly Q&As and daily support (not available until 2025) sign up here.
Why Sell on Etsy
if Facebook already works for you?
Etsy is a marketplace of 90+ million shoppers. Buyers come to Etsy for the purpose of purchasing something. Individuals come to Facebook to use it as a social connection – not necessarily to purchase something.
Selling on Etsy gives you access to a new and larger market of shoppers. On Etsy, you can reach more price ranges and buyers with more styles and tastes.
If selling locally or on Facebook is working for you then keep doing it! Etsy doesn’t have to be INSTEAD OF. It can be IN ADDITION TO what you’re already doing.
It’s a way to expand the business you currently have! Who doesn't want more sales?
7-Day Money Back Guarantee!
I know you will gain a lot of valuable information in this program. In just the first two modules, you’ll have opened your shop and optimized the key sections. But, if for whatever reason, you don’t feel totally confident in your ability to create or improve your shop, simply reach out to me at [email protected] within the first 7 days of the course and I will refund you 100% of your money and you can go back to your original plan. So you’ve literally got nothing to lose :)
Frequently Asked Questions
How long will I have access to the program?
What equipment do I need to setup an Etsy shop?
What equipment do I need to participate in the program?
Will I have access to the whole program at once?
Can I get my money back?
Will I be able to ask you questions along the way?
How does the self-study version differ from the "live" version?
Didn’t get your question answered? Send me an email at [email protected] and we can determine what’s the best route for you.
I thought, well it’s about time I get paid for it.
If you are on the fence about the investment, let me tell you it is worth EVERY penny and more, you will not regret it!
-Deb, Debology Designs
Still thinking about it but not 100% sure?
HSU 101 and the 14-day money back guarantee is PERFECT for you if…
You've tried setting up your Etsy shop but feel stuck.
This course is like your personal roadmap to finally getting it right and seeing your shop flourish.
You're worried about the technical stuff like SEO or shipping.
I've got your back! Simple, clear advice that takes away the guesswork and stress.
You're motivated to make your hobby a real business.
Dive into the modules and you'll learn the practical steps to turn your passion into profit on Etsy.
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